Kana KIM


RUBAN LIBERTÉ

Client/Brand: RUBAN LIBERTÉ

Logo Design
Visual Identity System
Brand Guidelines

Challenge:
To create a visual identity that expresses softness, versatility, and femininity while giving the brand a refined and consistent presence across touchpoints.

Audience:
Style-conscious audiences looking for elegant yet adaptable accessories for everyday and special occasions.

Value:
The identity translates RUBAN LIBERTÉ’s idea of “freedom” into a graceful and flexible brand system that reflects craftsmanship, versatility, and everyday joy.

Instagram: @rubanliberte
Online shop: https://meem.handcrafted.jp 


© 2026 Kana KIM
 Latest project:

나는(I) decided to embrace the in-betweenness
—あわいという領域 (A sphere of Awai)

Postgraduate Design Show
24 - 28 November 2025
#installation #video #cyanotype #screen printing

Previously;

2025

Borderlands: 사이와 間 — Archives from the In-Between

#installation #publication
Underwhelming Times Ahead
Underwhelming Times Ahead

#illustration #video #branding #advertising campaign
Bar Stage Gate
#branding identity #logo #visual system

2024

RUBAN LIBERTÉ
#branding identity #logo #visual system
Rebirth: Carrier Bag Climate
#digital knit #AR #performative design
空 to 間 [Kū and/to Ma]
#installation #poster #publication
Kana KIM
based in London + Tokyo



A multicultural and interdisciplinary designer exploring identity, relational space, materiality, and belonging.
Her practice positions design as a vehicle for positive change, working across Inclusive Design and Branding & Identity through research-led experimentation.

She is currently completing an MA in Graphic Design Communication at the University of the Arts London, after earning a BA in International Liberal Studies from Waseda University.


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Works
나는(I) decided to embrace the in-betweenness —あわいという領域 (A sphere of Awai)
Borderlands: 사이와 間 — Archives from the In-Between
Bar Stage Gate
RUBAN LIBERTÉ
Underwhelming Times Ahead
空 to 間 [Kū and/to Ma]
Rebirth: Carrier Bag Climate